Commerce tips, platform updates, and stories from merchants building their businesses with Forma.
A week by week plan for going from "I want to start an online business" to shipping real orders, including what the first month actually costs and the mistakes that quietly kill new stores.
Landed cost, courier fees, COD charges and returns all come out of your margin before you see a rupee. Here is the arithmetic that tells you whether your price actually works.
No ad budget, no bought followers. What actually works for small Pakistani stores going from a handful of sales to a hundred orders, and when to start paying for reach.