Discounts (coupons & sales)
Sell → Discounts holds two separate tools: coupon codes customers enter themselves, and sales that discount prices automatically for everyone.
Coupons
A coupon is a code customers type in at checkout. Each coupon has:
- A type — percentage off (e.g. 15%) or a fixed amount off (e.g. Rs 200).
- An optional usage limit — total redemptions, or one per customer.
- An optional valid date range — coupons outside their window are rejected automatically.
Coupons are validated live at checkout, so an expired or over-used code is rejected before the order is placed.
Sales
A sale applies a discount automatically to a set of products (or your whole store) for a scheduled window — no code required. Set a start and end time and Forma handles switching prices on and back off for you.
Which one to use
Use a coupon when you want to track a specific promotion (an influencer code, a first-order discount) or gate it behind sharing the code. Use a sale for storewide events like Eid or a clearance weekend where every visitor should see the lower price immediately.
Try it end to end before launching a promotion